Source: https://jmoslow.files.wordpress.com/2012/03/starbucks.jpg?w=640. Website chat, Instagram, YouTube and voice search such as Alexa, Amazon Echo are elements which will encourage the interactive sessions. By opting to measure a brand’s marketing activity with a holistic view, businesses can gain essential insights that show the value of the different Voices and understand which to focus on to drive optimal return on investment. Marketers see faster, more efficient content creation as the best use of automation within branding, User experience seen as the strongest brand differentiator in 2020, “Choice and data overload” cited as one of the biggest challenges as marketing becomes increasingly tech-focused, Respondents reveal “Growing brand awareness” to be the number one concern for their brand in 2020. So, you’ll end up removing it from your phone anyway. For more ideas on how to capitalize on this strategy, you can take a look at this compilation of visual content marketing statistics. This is something that Launchmetrics is shifting towards with the recent acquisition of IMAXtree, the leading content provider for the Fashion and Beauty industries, building the technology to offer companies the tools to better measure the impact of their creative ideas and campaigns to inform future ones. With the abundance of distractions online and the frenzy of daily living, traditional branding strategies are slowly becoming powerless. As such, it is highly coveted and should be the focus of your efforts. . Your email address will not be published. Where do we draw a line when it comes to what can and cannot be automated? Branding—it’s what defines a business and sets it apart from competitors. Build the perfect product launch Speak to our team today In a study by Bulbshare, statistics showed that 77% of shoppers prefer brands that collaborate with them. Similarly, Patagonia is innovating to create sustainable apparel and outdoor gear. For instance, outdoor recreation company Fjallraven proactively find ways to use less water and utilize recycled materials to manufacture their products. Thus, they can easily benefit from such a stunt. So, before you join the bandwagon, you should test out different color schemes and font styles that will help you make your brand stand out without compromising simplicity. So looking at the marketing trends 2020, it’s crucial that companies select the best tier of influencer in relation to the campaign goals set as well as the values they share, to optimize the impact of the activity and also the return on investment. 2020 is going to be the year of personalized marketing. For instance, Audi uses augmented reality tech and touchscreens in their London showroom. The accessibility of the internet has paved the way for an always-on social media culture. The Sprout Social Index: Edition XI: Social Personality, Why People Block Ads (And What It Means for Marketers and Advertisers), Professional Services Automation Software - PSA, Project Portfolio Management Software - PPM, 17 Branding Trends for 2020/2021: Latest Predictions to Watch Out For, compilation of visual content marketing statistics, 10 Reasons Why Personal Branding is a Requirement for Marketers & Business Leaders. 2020 is finally peeking over the horizon and it’s the perfect moment to take a look at 10 of the key marketing trends that are set to be big in the coming year (and beyond). See more, Home / Blogs / 10 Essential Marketing Trends 2020. Only in this way can companies make smarter decisions that impact directly on their business, opting, for example, to understand how their overall Owned Media efforts contributed to the performance of a brand rather than measuring the likes of their most recent Instagram post. After all, these platforms focus on different types of content. Abstract Design. The chatbot has evolved dramatically in the last few years and, as AI-tech grows in sophistication, it has been predicted that chatbots will help. Well, after 18 months since the GDPR law’s implementation, it hasn’t, and marketers of all levels of experience should have a basic if not mid-level understanding of privacy expertise, especially knowing that.