The popularity of the Internet with consumers and businesses drives thousands of firms to promote their products and services using World Wide Web (known hereinafter as the Web) sites. To date research has not provided a clear demographic profile of mavens and psychographical research concerning mavens has been lacking. The numerous contributions that CP can make to a firm's general promotional effort were confirmed, although the objectives set for CP were vague and the evaluation methods employed were inadequate. These are trade fairs as a tool and a vantage point. The analysis and interpretation of these two sources of data resulted in the development of a grounded theory of search and surf behaviour on the WWW by linking the behaviour and motivations with the visited websites. Business managers that use the Internet as a major component of their marketing communications strategy face great challenges. In this study the authors argue that it is important to transcend demographic boundaries and to further segment demographic groups. Thanks for pointing that out. A framework developed by the author is adopted. Follow us on @ScimagoJRScimago Lab, Copyright 2007-2020. Findings provide insight on effects of teen socialization needs on Internet motivations. Dispositional optimism, need for cognition and self-efficacy are also positively associated with both mavenism and affinity for technology. Yes, they are the most important functions in an organisation. The general area of corporate communication as it relates to the development of communication programs designed to influence the support of, and relationships with, various stakeholder groups. The way(s) the marketing mix elements are operationalized and interrelated for communication purposes in marketing plans. Be it a technology pioneer or a FMCG giant or a conglomerate, everyone need a sales and marketing department. The research was conducted among firms of varying sizes who had exhibited at either of two UK exhibitions. Despite these differences, the training interests of Latin American communicators resemble those of US practitioners and are centred on an integrated curriculum. The set of journals have been ranked according to their SJR and divided into four equal groups, four quartiles. This indicator counts the number of citations received by documents from a journal and divides them by the total number of documents published in that journal. It is based on the idea that 'all citations are not created equal'. Findings revealed that the increases in affection toward South Africa that were achieved directly after the World Cup deteriorated over the one-year time span after the event. This study investigated the effects of advertising pacing (i.e. Applying an externalities model to word of mouth, the study questions the belief that word of mouth is costless and proposes a shared-cost approach to the allocation of promotional spending and to the creation of customer value. ‘may', ‘probably', etc.) The SJR is a size-independent prestige indicator that ranks journals by their 'average prestige per article'. Another compares the use of the Internet by British and German businesses for exports to foreign markets. The implications of the findings are discussed and suggestions for future research are provided. 3879 0 obj <> endobj The findings confirmed the importance of communications for customers in a relationship with a financial services provider and suggested communication priorities for customers in this context. Controversy surrounds the issue of whether corporate giving should be regarded as pure altruism (with no expectation of reward) or as a hard-headed business investment subject to normal commercial rules. Specifically, the messages were similar in terms of their emphasis on product attributes and performance and a heavy reliance on humour. This research examined the effects of identical versus varied advertising and publicity messages on consumers' perceived information diagnosticity and purchase intentions. However, I have included it here as a 4 journal. About this journal. When looking at the manner of advertising, sexist themes, indecent language and nudity were found to be the major reasons for the respondents finding advertisements offensive. However, the paper enables academics to discover possible directions for future IMC research. We replicate one such study, allowing for purchase decision involvement, prior brand use and the brand name itself. This pattern of results emerged regardless of whether the claim was backed by an inductive argument presenting probabilistic evidence or a deductive argument presenting categorical evidence. Leading advertising and public relations agencies are reviewing their Latin American operations with a view to offering enhanced capabilities to regional and multinational marketers. in advertising claims. External citations are calculated by subtracting the number of self-citations from the total number of citations received by the journal’s documents. The Internet as a communications medium has the ability to instantaneously distribute information to a mass audience at low-cost and provides a powerful basis for Internet Crisis Potential (ICP) when stakeholders negatively affect the reputation of a corporation and/or its brands. Trade fairs are an integral part of the marketing strategy for many products and services. Although the integration of the Internet into the corporate crisis communication strategy is realised by the majority of corporations, only a minority has it fully integrated, for example, by having a "dark site" prepared. These consistent findings provide a benchmark for future study on crossnational consumer beliefs about advertising and AG.
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