There is no reason yours shouldn’t. You’ll quickly learn which platform is most effective for your brand, but don’t limit yourself: a cross-platform approach is always ideal. Your followers on social may often want to interact with you online. The same level of historical knowledge is important when it comes to your customers. Premium plans, Connect your favorite apps to HubSpot. | With our social audiences, we tend to push out information (owned content) and measure the effect of that content. Here, furniture store and home décor retailer, Wayfair shows followers how their products can be positioned in the home with content shared by a customer. The key to effective brainstorming is to put yourself in the mindset that inspiration can come from anywhere and from as many places as possible. This is where everything that we’ve seen so far comes together. A social media campaign is a coordinated marketing designed to reinforce information or sentiments —about a product, service, or overall brand—through at least one social media platform. Even better, hold a campaign in which you match donations. Nicely staged product photos or videos are especially effective on networks like Pinterest and Instagram where many users go to shop and get visual inspiration. Unlike a random sweepstake, a contest rewards your fans for a skill. You can choose the winner yourself, or invite your audience to vote for their favorites. Not only does it highlight the company’s recent milestone of moving to a new office, but it also gives users a chance to see what the company’s workspace looks like. Social media has taken the world by storm. It’s about helping potential customers better understand their greatest challenges. Let’s jump right into our list of the best social media marketing ideas to help you increase engagement and boost sales: 1. This doesnât mean that youâre going to stop targeting customers or potential customers who like another brand over your brand. Analyze your efforts by determining your success metrics and use social analytics solutions to gain insight into the effectiveness of your social campaigns. Try to offer a low enough barrier to entry that it’s easy for people to participate — you don’t want them to have to fill out a huge form to enter — but not so easy that you don’t see value from it. Additionally, tag every inbound message with the same tag to ensure nothing slips between the cracks. Make It Your Own: You can experiment with sponsored playlists, audio, video, or display ads on Spotify. They share user images with links to shop for products within their posts, making it easy for consumers to visualize products in their own home for design inspiration, combined with the customer testimonial effect of actual users sharing their purchases. With diligence, you can listen for emerging trends worth creating campaigns around before anyone else. Itâs kind of annoying, TBH. Whether inspirational, thought-provoking, motivational, or funny, sharing quotes is one foolproof way to get people to engage with your content. Live video is one of the most compelling forms of content that you can use on social media. Who better to advocate for your brand than your current customers? No matter why you’re creating your campaign, you’ll probably be interested in knowing your campaign’s level of success. Customers can also personalize their bottle on the company’s website for $5. Itâs not worth doing this unless you can do it well (and, preferably, with video), People want brands to take a stand on important issues, and social media is the place for it, Brands canât change minds, but they can effect change. Â indicate that itâs important for brands to take a socio-political stand, finding a social good angle to support with your campaign has never been so vital. Secondly, it helps you get content ready ahead of time, so you’re not always rushing to get new posts out the door. Give us 2 business days to confirm your spot! He’s studying Stoic philosophy, experimenting with productive habits and documenting the progress. Post behind-the-scenes photos and videos. Video testimonials are a great way to show potential customers how others have found success with using your products or services. To help you in acing a social media strategy, here are 15 ideas to start your creative juice flowing and inspire you to create your own campaign ideas. These are eye-catching and engaging pieces of content that you can post across social platforms. We’ve put together a huge list of our favorite social media marketing ideas that you can use to engage your fans and followers throughout the year. A large population of social users has been able to develop big followings that are engaged and eager to digest and share content. We feel your pain. People are always looking for things to do. 10 Best Social Media Marketing Books to Read in 2020. Webinars can provide you with actionable steps to take toward more effective social marketing. This gives her the opportunity to help potential customers while also establishing herself as an industry expert. Take a look at our comprehensive real estate video guide for our top ten ideas. Learn More: How To Impact Every Stage Of The Marketing Funnel With Instagram Video. We release a new Sprout Spotlight every two weeks, but here are the brands weâve covered so far and a bit about why their social campaign was so successful. Before putting together a campaign around this, do four things: If youâre interested in getting political on social, check outÂ our recent data studyÂ on the impact of taking a stance on social. Shake it out. Use our free tool to get your score calculated in under 60 seconds. The format is perfect for events, Q&As, behind-the-scenes content and more. Previously unexplored collaboration opportunities can make great ideas happen. A social media campaign is a marketing effort with the purpose of promoting a business’s service or product. In this phase, you will strategically implement your most creative campaigns. This insight will guide your creative process. IKEA was able to use user-generated content to drive people back to their website. Whether it’s their name or the name of a family member, friend, or co-worker, customers feel a connection to these bottles of Coke. Go for visually appealing images and videos that show your products in use, rather than boring shots of your product against a plain background.